SportSim is excited to officially launch PlayWall — a high-energy Interactive Wall experience that blends physical play, digital gaming, and immersive brand engagement into one seriously fun activation.

Designed for corporate events, exhibitions, retail activations, shopping centres, and sponsorship campaigns, PlayWall transforms ordinary spaces into interactive entertainment zones that attract crowds and keep people engaged.

In other words… it’s not just something people look at. It’s something they jump in and play.

A New Era Of “Phygital” Event Engagement

The line between physical and digital experiences continues to blur, and PlayWall sits right in the middle of that evolution.

This innovative Virtual Games Wall combines real balls, real movement, and real competition with dynamic LED-powered gameplay to create memorable experiences that audiences genuinely connect with.

Players throw, kick, react, compete, and interact directly with the wall across a growing library of fast-paced games designed for all ages and skill levels.

The result?

High participation. High energy. High brand recall.

Built For Events, Activations & Retail Spaces

PlayWall has been designed specifically for:

Trade shows and exhibitions

Corporate events

Retail activations

Shopping centres

Sporting events

Brand campaigns

As a visually striking Game Wall, it naturally draws attention and encourages people to stop, watch, and get involved.

And in today’s crowded event environment, interaction matters more than ever.

More Than Entertainment — It’s A Brand Engagement Tool

Every PlayWall activation can be fully customised with:

Brand colours

Logos

Sponsor integration

Campaign messaging

Custom graphics and themes

This transforms the Sport Wall into more than just a game — it becomes an active branded experience that people remember long after the event ends.

Because when audiences physically engage with your brand, the impact lasts longer than passive advertising ever could.

Available For Hire Across Australia

PlayWall is now available for hire through SportSim for events and activations Australia-wide.

The system is engineered for fast setup, high participant volume, and maximum visual impact — making it ideal for brands and agencies looking to create something genuinely different.

If you’re looking for an innovative Interactive Wall, Game Wall, or Virtual Games Wall experience for your next campaign, PlayWall is ready to play.

Explore the new PlayWall experience